Smart Shopping Online: Tips for a Hassle-Free Holiday Season
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Chapter 1: The Rise of Online Holiday Shopping
When I began penning this column back in the autumn of 1998, the concept of conducting all your holiday shopping via the internet seemed quite adventurous and stylish.
Fast forward to the present day, and online shopping has evolved into a substantial segment of retail trade. Just as "Black Friday" after Thanksgiving marks a crucial financial turnaround for many retailers, a significant online shopping day has emerged: "Cyber Monday."
Cyber Monday, which falls on the Monday after Thanksgiving, sees many individuals returning to work and indulging in online shopping—perhaps during their breaks (as if!). Whether they were unable to find desired items in physical stores over the weekend or simply wish to avoid the lengthy checkout lines, many choose to shop online. The allure of using their workplace’s high-speed internet is often too enticing for individuals to resist when playing "Cyber Santa."
Despite economic challenges, last Black Monday is projected to shatter previous records in terms of sales, although final figures may take weeks to be confirmed. If you intend to play "Cyber Santa" this year by shopping online, consider these tips to help your holiday wishes come true.
Avoid Last-Minute Rush
Placing your orders well in advance is essential. Online retailers operate similarly to mail-order businesses. Your order is handled by real people who pull items from inventory, package them, and ship them to you. If delays occur, no amount of emails or calls will expedite your delivery.
Understand Delivery Guarantees
Be sure to verify the delivery guarantees provided by the retailer. If a company does not guarantee delivery within two weeks and you place your order on December 19, it’s clear that your package won’t arrive in time.
Review Return Policies
In addition to delivery guarantees, familiarize yourself with the return policy. What are the procedures if the product is defective? Where do you return it? Also, remember that purchasing from auction sites like eBay may carry the risk of receiving faulty items without the option for exchange.
Consider Brick-and-Mortar Options
Opt for retailers that have a physical store in addition to their online presence. This can be particularly beneficial if you receive the wrong or defective item and need a quick resolution by visiting the store at the last minute—avoiding any holiday disappointments.
Plan for Contingencies
Ordering early allows you to quickly address any issues that arise, giving you the chance to head to the mall for alternative gifts if necessary! Just yesterday, I effortlessly purchased 22 fantastic gifts for out-of-town relatives and business contacts with just a few clicks. This holiday season, I plan to do all my shopping online to maintain my holiday cheer without battling for parking at crowded malls.
In summary, apply common sense, shop from reputable retailers, and let technology assist you in crafting a memorable holiday experience.