Chapter 1: Understanding the Preference for Round Numbers

In various contexts, non-round numbers are often viewed negatively—not necessarily by society, but by our own minds. Scoring an 89 on a test, running 4.7 miles, or receiving precisely 49 claps instead of 50 can create a sense of inadequacy. Many individuals might feel compelled to retake a test to score above 90, jog that extra 0.3 miles to reach a 5-mile goal, or hope for one more clap to reach the coveted 50.

Research conducted in 2011 highlighted this behavioral trend. Round numbers resonate with us, making them easier to handle cognitively. For instance, when tasked with multiplying large, irregular numbers like 179 by 2, students often simplify the problem by breaking it down into manageable round numbers: (100 + 70 + 9) x 2. This method makes calculations feel less daunting.

For those setting goals, round figures appear more attainable and fulfilling. For example, a savings target of $1000 feels more significant than a less rounded $972.

Section 1.1: The Emotional Weight of Rounding Up

The tendency to favor round numbers extends beyond mere calculations; it also influences our emotional responses. A study published in the Journal of Consumer Psychology in 2018 revealed that people were more inclined to make a charitable contribution when prompted to round up their bills compared to a flat donation request, even when the amounts were equivalent.

Additionally, retailers exploit this cognitive bias through psychological pricing strategies. A price labeled $11.99 may be unconsciously perceived as closer to $11 rather than $12, subtly influencing consumer behavior.

Subsection 1.1.1: The Importance of Claps

As a Medium writer, how do you feel about receiving 49 claps on your article? Many might perceive it as closer to the 40-clap threshold rather than the 50-mark, despite the actual numerical value. This sentiment holds true for 99, 199, or 999 claps, where the perception of falling short persists compared to their rounded equivalents—100, 200, or 1000.

Chapter 2: The Etiquette of Clapping

The first video titled "HAND CLAPPING: CHURCH OF CHRIST SERMON" explores the cultural significance of clapping and community engagement.

The second video, "How To Play A Clapping Game Called Tic Tac Toe," provides a fun and interactive way to engage with clapping, illustrating its social dynamics.

Interestingly, new users quickly discover they can give more than one clap, allowing them to express appreciation in a more nuanced manner. For instance, 10 claps might convey "I liked this article," while 50 claps signal "I absolutely love and appreciate this piece of work!" accompanied by a heartfelt comment, if they’re truly enthusiastic.

However, for the sake of round numbers, avoid giving 49 claps. While it isn't against any rules, it can feel like a breach of social etiquette online. What about the remaining claps? Letting them go unutilized seems wasteful.